Everyone needs software.
But not everyone knows how to build it.

We do.

We are the
New Normal

Southwest Airlines
Bill Melinda Gates foundation

What we do

We work with creative teams at companies like Amazon, Southwest Airlines, Gates Foundation, Toyota and Washington State. We listen carefully to make sure we understand what you need. Then we educate you on what’s possible.

Our daily mission is to demystify technology, offer creative solutions and build software that will make you and your company shine.


Custom publishing platform

Amazon wanted a complete overhaul of the Amazon.Design website—we brought their world-class design to life with a custom CMS

Take a look

Southwest California Millions

Contest management platform

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

Take a look

Temba Body Cam

Next-Gen Body Cam Software

Our proprietary software allows police departments to stream video, location and officer status with a modern web-based dashboard.

Take a look
See all


Geography with benefits

Yuri and Daniel run New Normal from our headquarters near Seattle's Pike Place Market. Anna Upyr manages our dedicated team of 25 software developers from our Cherkasy office, along the Dnieper River in Ukraine. It’s the best of both worlds—a 24-hour cycle where we strategize and plan with you during the day, and deliver over night.

While Seattle sleeps, Cherkasy codes.

Yuri Kurat
Yuri K.Founder / CEO
Daniel Spils
Daniel S.Managing Partner
Alex Tinyaev
Alex T.CTO
Anna Upyr
Anna U.Delivery Manager
Irene Velychko
Irene V.Full Stack Developer
Marina Derkach
Marina D.Backend Developer
Yuliya Kotenko
Yuliya K.Frontend Developer
Serhii Kusiumov
Serhii K.Corporate Counsel
Ruslan Yurchenko
Ruslan Y.Frontend Developer
Sergey Matvienko
Sergey M.Frontend Developer
Andrew Kozei
Andrew K.Backend Developer
Denis Rupp
Denis R.Backend Developer
Kostiantyn Yukhariev
Kostiantyn Y.Frontend Developer
Alex Fil
Alex F.QA Engineer
Serhiy Fedorenko
Serhiy F.Full Stack Developer
Alex Hadaev
Alex H.Frontend Developer
Alex Molotsylo
Alex M.Full Stack Developer
Alex Pasichnichenko
Alex P.Full Stack Developer
Alina Mukosii
Alina M.Office Manager
Andrii Yankovyi
Andrii Y.Frontend Developer
Andrew Sirenko
Andrew S.Android Developer
Kate Ivashchenko
Kate I.QA Engineer
Olga Rybak
Olga R.QA Engineer
Paul Nadolynskyi
Paul N.IOS Developer
Liudmyla Kharchenko
Liudmyla K.Project Manager
Sasha Zoria
Sasha Z.Frontend Developer

4 full stack software engineers3 back end developers7 front end developers1 android developer1 iOS developer3 QA engineers1 project manager, 1 office manager, 1 attorney, 1 CTO, 1 delivery manager, 1 managing partner, 1 founder. 


1411 4th Avenue
Seattle, WA 98101


Haharina St, 136
Cherkasy, Ukraine

(206) 866-5852

Call us (this number goes directly to Yuri and Daniel). We can answer questions and help you think through your idea.

Drop us a line

We would love to meet to chat about your idea. We’ll map out a scope and schedule that aligns with your product requirements, and offer recommendations for the most appropriate technology. Our goal is to help you launch quickly with rock-solid code.

Southwest Airlines
Bill Melinda Gates foundation