Everyone needs software.
But not everyone knows how to build it.

We do.

New Normal is a Seattle-based software services agency. We work with creative teams at companies like Amazon, Southwest Airlines, Gates Foundation, Toyota and Washington State. We tune into your project, listening for the nuances that set you apart. Then we explore solutions and discuss what’s possible so that we can build what is best for you.

Our mission is to serve your business with world-class custom software.

We are honored to be included in the report of 2019 Clutch Top US Web Development Companies.

Clutch - Top Developers 2019


Custom publishing platform

Amazon wanted a complete overhaul of the Amazon.Design website—we brought their world-class design to life with a custom CMS

Take a look

Southwest California Millions

Contest management platform

12 weeks from design to launch—Southwest’s California Millions web app and backend awarded 50,000,000 Rapid Reward™ points without breaking a sweat. End-to-end contest management (we even completed their taxes).

Take a look

Temba Body Cam

Next-Gen Body Cam Software

Our proprietary software allows police departments to stream video, location and officer status with a modern web-based dashboard.

Take a look
See all


Geography with benefits

Yuri and Daniel run New Normal from our headquarters in Seattle's historic Pioneer Square. Anna Upyr manages our dedicated team of 25 software developers from our Cherkasy office, along the Dnieper River in Ukraine. It’s the best of both worlds—a 24-hour cycle where we strategize and plan with you during the day, and deliver over night.

While Seattle sleeps, Cherkasy codes.

Irene Velychko
Irene V.Full Stack Developer
Marina Derkach
Marina D.Backend Developer
Yuliya Kotenko
Yuliya K.Frontend Developer
Ruslan Yurchenko
Ruslan Y.Frontend Developer
Sergey Matvienko
Sergey M.Frontend Developer
Andrew Kozei
Andrew K.Backend Developer
Denis Rupp
Denis R.Backend Developer
Kostiantyn Yukhariev
Kostiantyn Y.Frontend Developer
Alex Fil
Alex F.QA Team Lead
Serhiy Fedorenko
Serhiy F.Full Stack Developer
Alex Pasichnichenko
Alex P.Full Stack Developer
Paul Nadolynskyi
Paul N.iOS Developer
Andrew Sirenko
Andrew S.Android Developer
Alex Molotsylo
Alex M.Full Stack Developer
Ivan Hadaev
Ivan H.Frontend Developer
Olga Rybak
Olga R.QA Engineer
Kate Ivashchenko
Kate I.QA Engineer
Andrii Yankovyi
Andrii Y.Frontend Developer
Alex Hadaev
Alex H.Frontend Developer
Liudmyla Kharchenko
Liudmyla K.Project Manager
Roman Lytvynenko
Roman L.Project Manager
Inna Fedchenko
Inna F.QA Engineer
Dmytro Slotin
Dmytro S.Frontend Developer
Alina Mukosii
Alina M.Office Manager

4 full stack software engineers3 backend developers8 frontend developers1 android developer1 iOS developer4 QA engineers2 project managers, 1 office manager, 1 attorney, 1 CTO, 1 delivery manager, 1 managing partner, 1 founder. 


Hawk Tower
255 S King St
Seattle, WA 98104


Haharina St, 136
Cherkasy, Ukraine

(360) 209-4534‬

Call us (this number goes directly to Yuri and Daniel). We can answer questions and help you think through your idea.

Drop us a line

We would love to meet to chat about your idea. We’ll map out a scope and schedule that aligns with your product requirements, and offer recommendations for the most appropriate technology. Our goal is to help you launch quickly with rock-solid code.