Amazon wanted a complete overhaul of the Amazon.Design website—their design culture calling card. The website is a place where Amazon champions designers working on Amazon products and services, and connects with people looking to join their growing design community. Amazon asked New Normal to create a publishing platform that would support a design-forward website, conform to strict security standards and allow for future features as their design messaging grows.

We attended several early-stage planning meetings to review user experience ideas, talk about overall structure of the site and advise the Amazon design team on the technology and effort required to bring the new Amazon.Design website to life. We proposed a technology stack that would adhere to Amazon’s security guidelines, deliver a platform within a set budget and support their design ambitions.

We built a robust publishing platform from the ground up and executed on the fit and finish of Amazon's exquisite designs. A flexible architecture allows the platform to be extended with new functionality and content types. We employed a loosely coupled model by using a ReactJS frontend that supports Amazon’s nuanced motion requirements and a NodeJS backend to comply with Amazon security and performance standards. Amazon.Design sets the standard among design community peer websites for Facebook, Google, Uber and AirBnB.