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FAQ
Common questions about our process, capabilities, and team
What does New Normal specialize in?
New Normal specializes in building custom software for web and mobile. Our team designs and develops cloud applications, data-driven platforms, integrations, and AI-enabled products for companies ranging from early-stage startups to large global brands.
What is your approach to working with clients?
We partner with clients as an extension of their product team. Instead of waiting for perfect requirements, we help validate ideas, shape product direction, and build iteratively. Our goal is to support the full product lifecycle—from concept and discovery to launch and long-term evolution.
What types of projects do you typically work on?
We work on a wide range of digital products, including custom dashboards, mobile apps, workflow systems, B2B platforms, data-processing pipelines, SaaS products, and API backends. Many of our engagements involve complex data, integrations, or regulated environments.
Do you work with specific industries?
Yes. Our team has long-standing experience in industries that involve sensitive data, compliance, or operational complexity. This includes healthcare, music licensing, real estate, construction technology, and ticketing or event systems.
Can New Normal take over an existing product or codebase?
Yes. We frequently onboard legacy systems or partially built products. We begin with a technical assessment, identify risks and opportunities, and create a roadmap to modernize or extend the system. Many clients come to us specifically for this transition.
Do you help with early-stage product strategy?
Absolutely. We work with many founders and early product teams to refine concepts, build prototypes, validate assumptions, and plan the first release. This helps reduce risk and ensures we build something users actually need.
How does New Normal use AI in projects?
AI is part of both our internal workflows and the solutions we build. Internally, we use AI to speed up prototyping, automate parts of development, and improve code quality. For clients, we design AI-powered features such as intelligent dashboards, automated data extraction, and ML-driven insights.
What technologies do you work with?
We use modern web and cloud technologies across the stack, including React, React Native, TypeScript, Node.js, Rust, Postgres, ClickHouse, AWS, Azure, and various integration platforms such as Stripe, QuickBooks, Salesforce, and Dynamics 365.
How do you handle communication during a project?
We maintain regular communication through weekly check-ins, and when appropriate, shared project tools and direct access to engineers. Clients work closely with a cross-functional team—usually engineering, management, and design—to ensure clarity and fast iteration.
How quickly can you build an MVP?
MVP timelines depend on the scope, but our process is optimized for speed. With focused requirements and iterative development, we can help clients reach a first release in a matter of weeks or a few months.
Do you support products after launch?
Yes. Many of our partnerships continue long after the first release. We provide ongoing feature development, optimization, maintenance, and technical guidance as products grow and new opportunities emerge.
Where is your team located?
We operate across multiple time zones with offices in the United States and Europe. This structure allows for responsive communication, overlapping working hours, and efficient development cycles.
How do I get started with New Normal?
You can reach out through our contact form to describe your goals or project idea. Once we connect, we’ll schedule a conversation to discuss your needs, explore potential approaches, and outline next steps. There's no obligation, and we're happy to help refine your vision.
